UK Americana Music Awards 2022
Services Provided:
Event Consultancy and Production
Brand Partnerships
Following the cancellation of the UK Americana Music Week festival, a new plan was required for the awards. With just 2 weeks notice, the events team moved from Hackney to Sutton, and hosted an intimate 100 capacity in person event at The Sound Lounge. Filmed live, to be broadcast on YouTube the next evening, with artists including Lucinda Williams, Alison Russell, Yola, Beth Orton, The Long Ryders and Lady Nade, that were rewarded for achievements in that year or across a career in music.
Over £20k raised from sponsorship and new income streams
Audience of invited guests only
Print on demand merchandise integration
Sponsors included; Enki Future Venues, Musicians’ Union, Songtrust, CDBaby, BMI, Proper, Concord, Uncut, Guitar.com & Ditty TV..
Romano joined our team during the build-up to the 2020 festival and awards, although Americana wasn’t his normal ‘jam’ he quickly understood our ethos and how strong this community is, and he managed to bring on some really fantastic and fitting partners and sponsors. During 2021 we had to pivot our whole event to be an online festival and Romano was a valuable part of the event team expanding his role as an event consultant as well as brand and sponsor manager. we hope to be working together going forward as we grow the association and event including the Official Americana Chart.
– Stevie Smith, CEO AMA-UK
Event Creation & Management
Creative Direction
Brand & Media Partnerships