AmericanaFest UK 2020 & 2021
Services Provided:
Brand Partnerships
The Americana Music Association’s annual festival in Hackney is a combination of industry conference, live music showcases and awards. With over 70 artists performing across 6 venues over 2 nights, it really is a celebration of live music. In 2021, with COVID19 forcing a national lockdown, we moved the event to a bespoke digital platform and streamed the show into the homes of fans across the globe with people joining us from UK, US, Canada, Australia & Norway.
Over £60k raised from sponsorship and new income streams
In 2021 over 1200 tickets sold
Print on demand merchandise integration
28 Hours of live music over 3 days
90 Artists performing
NHS Songwriting workshop
Nominated for the ‘Best Online Festival’ at the Event Production Awards 2021
Sponsors included; MDSG, Downtown Music Publishing, The Americana Music Association, Musicians’ Union, Thirty Tigers, Yep Roc, Music Export Canade, Music Peo, Sounds Australia, Come Hear, Loose, Songtrust, PPL, CDBaby, Key Production, BMI, Proper, Concord, Simkins, Uncut, Guitar.com Ditty TV, Pollstar, Northern Cowboy Films, MVT & Help Musicians.
Romano joined our team during the build-up to the 2020 festival and awards, although Americana wasn’t his normal ‘jam’ he quickly understood our ethos and how strong this community is, and he managed to bring on some really fantastic and fitting partners and sponsors. During 2021 we had to pivot our whole event to be an online festival and Romano was a valuable part of the event team expanding his role as an event consultant as well as brand and sponsor manager. we hope to be working together going forward as we grow the association and event including the Official Americana Chart.
– Stevie Smith, CEO AMA-UK
Event Creation & Management
Creative Direction
Brand & Media Partnerships