GUAPGALA 2022
Services Provided:
Brand & Business Strategy
Content Strategy
Event Consultancy and Production
GUAP is the UK’s home of emerging creatives. One of the most exciting and disruptive youth marketing platforms in the UK today, GUAP is at the forefront of popular culture and content services for both their own audience and commercial clients.
GUAP worked with the Romano Sidoli consultancy on an end to end service covering research, development and delivery of their inaugural gala awards ceremony. Working with the co-founders and their team to ensure a consistent and authentic representation of their brand through this ‘jewel in the crown’ event franchise. Critically, this was not only a hugely successful evening, but established a roadmap for the future of this annual awards campaign to be a ‘must attend’ for anyone working in the UK’s creative industries.
Red carpet reception, awards ceremony and after party all linked with immersive entertainment and performances to reimagine a traditional awards ceremony format.
All hosted at the iconic Natural History Museum, one of London’s most historic and prestigious buildings
Headline partnership with Instagram, and category support from Adidas, Sqaurespace, Netflix and Arts Council
Live performances from Kojey Radical, The Compozers, Jxck James, Tom Moutchi, Deya Soul & choir, Simply Sayo & Jamilah
Award winners on the night including Munya Chawawa, Kwajo Tweneboa, Daily Paper, Gabriel Moses, Nadine White, Flo, Kai Isaiah Jamal & Jamal Edwards MBE (posthumously awarded)
Excellence panel of established creatives including Julie Adenuga, Dumi Oburota, Arise Moross, Karen Blackett OBE, Adjani Salmon and Darcus Beese to select award winners
Video credits - director @mattdelest, production company, @sata_studios, DP @samfriendfilm, lighting by @Lightwork_LDN, gaffer @OtisMatthie, Spark @LitbyCheal, runner @Isiahzion, production co-ordinator @_cameraguyluke
Romano has been a long time supporter and mentor of mine, helping us while we were still in our infancy as a company. As we grew and explored the idea of creating our own Award Show/Gala, we knew that Romano’s experience in this field would provide us with the knowledge we needed to execute such an ambitious project for the very first time.
When he came on board all we had was a rough idea. He brought on board his team and helped us brainstorm to turn our ideas into a structured plan. Over a period of nine months he methodically guided us through our plans and targets. Everything from coming up with the tagline of the event, to finding a venue, award design, production and catering.
In regards to the day of our event, there wasn’t much that I had to worry about. Romano and his team had ensured all bases were covered and allowed me to play my roll as a founder, entertaining guests and clients.
Overall, Romano really gave me the confidence and framework to execute our plans perfectly and professionally. Without their involvement I would have been leaving things to chance whereas Romano really allowed me to know for sure that things would be handled at a level that I always aspired my business to be.
– Jide Adetunji, Co-Founder and CMO
Brand Partnerships
Event Management
Content Strategy